LaunchPad publishing CRM typically replaces manual processes that include long email chains, spreadsheets accessed only from the office and (believe it or not) job jackets that get placed in a physical folder in the production department.
The production department is the funnel and interpreter of inconsistent data from the sales department. Within two weeks of using LaunchPad to electronically manage the production process, we receive glowing remarks from the production team about how their lives are better and they are no longer cramming long hours at deadline.
As soon an insertion order is accepted by the customer, the order information flows automatically to the run-sheet/s for all items, including print ads, digital ads, booth space or sponsorships.
Emailing proofs can be done directly from the LaunchPad publishing CRM including dynamically revealing the email addresses of production contacts that need to receive the proof. This process is time stamped directly in the LaunchPad CRM to keep track of completion.
Production Orders are created for access by either the sales rep or support staff. Production orders flow to an inbox within the LaunchPad publishing CRM that organizes the jobs by priority. By completing the PO, it drops off the list and sends an email notification back to the creator of its completion.
In 2018 LaunchPad introduced its Flat Plan application that allows the creation of a magazine based on advertising sold and editorial Media Planner. View only access can be granted to any LaunchPad users.
Generate on-the-fly proofs for classified line ads and legal line ads. LaunchPad will generate a PDF proof of the ad, using your InDesign templates and style sheets, to give the customer exactly what will publish. Get instant approval and charge credit card all from the same screen.
LaunchPad will create a file that you can directly import into InDesign to completely flow your entire classified and legal sections in a matter of minutes. Our expert production team can assist your staff in building out the InDesign templates to receive the data.
Production teams benefit from increased productivity and streamlined processes with using the LaunchPad tools and applications in their day-to-day processes.
Every step in the production process is time-stamped and maintained in a unique production order. Correspondence between sales, ad trafficking and production is maintained within the production order and can track time spent with different ads.
Production can send broadcast emails to advertisers on a production run-sheet that have not turned in materials, approved artwork, etc.
LaunchPad has the ability to track different versions of an ad and link an ad to multiple geographic and demographic tags. Digital ad targeting allows production teams to assign specific parameters to digital ad placement.
Update the delivery of digital CPM ads at the end of the month so that your accounting department can get correct invoices out in a timely manner.
After coming off of MSG, LaunchPad feels like I've made a 15 year technological leap. For one thing, MSG couldn't be accessed from a Mac platform or remotely from a web browser and this made it impossible to work from anywhere other than one dedicated workstation. Other features that I love, from a production perspective, are the reports and exports that LaunchPad staff helped me customize to work with my ad mapping system. I have greater access to the information I need to better service clients on the production side from contact info to more detailed ad production instructions.
As a production manager, I have many jobs in process at the same time. Everything from advertisers in our magazines, to special inserts, to general design work outside of the magazines. We have a lot going on! Before LaunchPad, I kept everything in Excel spreadsheets (even though we used another media management program). LaunchPad has taken all of that duplicated effort away and made it easy for me to keep track of all my jobs. For the first time, our sales people understand how to enter their insertions and include everything I need to generate production orders. Everything is concise and organized so you get a clear snapshot of all open projects.