Digital Advertising
Inventory
Sales teams can pull an inventory report for any digital product during client calls or when creating proposals.
Inventory availability is updated in real-time, avoiding awkward double-bookings.
Systematic controls prevent overcommitting on digital inventory orders.
Google Ad Manager Integration
Sales support can automatically post digital orders to Google Ad Manager by advertiser account, orders, line-items, and targeting parameters.
Targeting is available by geography, device and more. LaunchPad supports dimension strings.
e-Newsletters
Create and manage e-newsletter inventory based on days of deployment and positioning within the e-newsletter.
Multiple inventory locations can be linked to one rate.
Sales teams can inject newsletter ads directly into the newsletter from LaunchPad via Google Ad Manager integration.