 Business and managerial decisions must be made based on solid, accurate and timely information. Generally, the data is available but not necessarily timely and definitely not in a format that’s easily accessed or understood. Data analytics are essential to predicting performance, not only of the business as a whole, but of everyone in your sales department.
Your sales team can be more effective if they know how they’re doing. Are you using a commission tracker?  It’s that time of year again to begin planning your budget for next year. This is the time to evaluate last year’s budget and make serious decisions to reduce spending or increase sales. You may also consider new and innovative approaches to reach your goals. Have you thought about the role of your sales team in budget planning?
Enabling your sales team to take their portion of the budget puts the onus on them to achieve.  What is Media Planning?
If your editors, production managers and sales management are using Excel spreadsheet to organize and manage their workflow, they are wasting time and working too hard to do their jobs. If you hear complaints about not having enough time to do……..there is a better way. According to a Digiday survey, up to 76% of media planners still use Excel. Why? Turnover and demands of meeting deadlines support the use of Excel and are compounded by having little to no training of new hires. To the professionals using Excel, it’s flexible, even if it takes a while to figure out formulas and troubleshoot errors. And when media planners are paid for hourly work, why work faster? As publishers face programmatic buying and multi-channel media optimization demands, this inefficient way of media planning has become outdated. That same Digiday survey also found that close to 60% of media planners are dissatisfied with their tools. Quite simply, Excel’s functionality is unable to meet the value-added expectations required by brands today. There’s a new approach to media planning and here’s why it’s important to publishers and agencies. |
AuthorKelley Sparkman Archives
September 2018
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