Publishing sales executives use LaunchPad to track prospects, manage advertisers, create insertion orders, traffic ad materials, proofing and pull real time reports.
Accounting and sales teams set up budgets and measure the success with customizable reports. Sales managers drill down to budgets by sales rep to maintain accountability and trust.
Sales teams can quickly access the LaunchPad publishing CRM software from a smartphone, tablet or any computer. They have instant access to customer records, invoices, sales history, and analytics reporting.
Each company has the ability to set the criteria for opportunity stages and manage sales through the opportunity pipeline, including the ability to see weighted forecasting and build analytics reporting surrounding the pipeline data.
As soon an insertion order is accepted by the customer, the order information flows automatically to the run-sheet/s for all items, including print ads, digital ads, booth space or sponsorships.
POs flow to a working inbox within the LaunchPad publishing CRM that organizes the jobs needing attention. By simply completing the PO, it drops off the list and sends an email notification back to the creator of its completion.
Automate file management with LaunchPad’s integration with Dropbox. Quick access to approved creative for production department, sales and ad trafficking.
Quickly move your ads onto the LaunchPad Flatplan tool to get a clear visual in relation to other ads and stories. This tool allows other areas of the business to gain access to upcoming issues and give feedback prior to stressful print deadlines.
Permissions of functions and views can be managed on an employee-by-employee basis. This allows an administrator to control and lock down the system to provide proper access and security.
LaunchPad publishing CRM is a fully integrated system, allowing users to have access to real-time invoices. Accounting teams can give access to invoices, preventing workflow disruption.
Many publishers use a wide variety of ERP systems to manage the P&L side of their business. LaunchPad integrates seamlessly with several of these systems through API connections or simple export features, including Great Plains, Intacct, MAS, NAV and others.
Pull monthly GL Summary to balance with the general ledger in any ERP. LaunchPad also offers reporting by customer, for more granular data needs.
View any available digital inventory, in real-time, with quick access for sales and digital operations. LaunchPad handles everything from CPM Web Ads to daily eNewsletter inventory and placement.
Save hours of dual entry with integration with Google Ad Manager. LaunchPad will create and update customer, orders, line items and targeting directly in Google Ad Manager without the need for human interaction.
Link multiple creatives to the same ad buy. Need to distinguish between mobile, tablet and desktop for a digital ad? LaunchPad publishing CRM can handle that.
Replace an old Excel spreadsheet on a shared folder and plan issues and content directly in LaunchPad publishing CRM. Create assignments and share to internal employees as well as independent contractors and freelancers. View ad and edit ratios in real time.
Quickly move your stories onto the LaunchPad Flatplan tool to get a clear visual in relation to other stories and ads. This tool allows other areas of the business to gain access to upcoming issues and give feedback prior to stressful print deadlines.
Keep your own index of story contacts and sources directly in LaunchPad. Track all of your email correspondence, conversations and shared materials in one place.
Easily build out an event or exhibit sponsorship package including all of the deliverables and corresponding tasks. Customize revenue reporting and sponsorship invoices for customers.
Manage booth exhibits in a third party software? Not a problem! Import post-show exhibitor information and report on all revenue streams within LaunchPad publishing CRM.
Sell ads and listings into show guides. LaunchPad handles the trafficking of the show artwork and can flow business listings directly into InDesign for a quick layout of the Show Guide or Buyers Guide.
Simply drag and drop your proposals through the sales cycle in Launchpad. This simple to use pipeline management will feed the detailed reports your management team needs for more predictable revenue.
Customize and build a dashboard for specific reporting needs. All Launchpad users have the ability to select how and what data is available.
Many reports in LaunchPad allow you to turn the data into an actionable process. Whether it is turning lost advertisers into a call list or taking your prospects for a certain category into an eblast.
LaunchPad will give you visibility into your business that you have never had. Now, with LaunchPad you can begin to make real-time business decisions that you can track and pace. Reporting on 45-60 day old financial data is not productive in today's fluid media industry. Only give access to reports and data based on a users role.
After coming off of MSG, LaunchPad feels like I've made a 15 year technological leap. For one thing, MSG couldn't be accessed from a Mac platform or remotely from a web browser and this made it impossible to work from anywhere other than one dedicated workstation. Other features that I love, from a production perspective, are the reports and exports that LaunchPad staff helped me customize to work with my ad mapping system. I have greater access to the information I need to better service clients on the production side from contact info to more detailed ad production instructions.
As a production manager, I have many jobs in process at the same time. Everything from advertisers in our magazines, to special inserts, to general design work outside of the magazines. We have a lot going on! Before LaunchPad, I kept everything in Excel spreadsheets (even though we used another media management program). LaunchPad has taken all of that duplicated effort away and made it easy for me to keep track of all my jobs. For the first time, our sales people understand how to enter their insertions and include everything I need to generate production orders. Everything is concise and organized so you get a clear snapshot of all open projects.