Can you remember a time before a maps application existed on your phone or in your car? Actual printed paper maps existed (and still exist!) to guide travelers to their destination. If the road closed or the map was outdated in any way, you wouldn’t find out about it until it was too late, making you late for an appointment or other plans. Thanks to crowdsourcing and automatic updates, Google Maps and other mapping applications can not only guide you but also forecast traffic and an estimated time of arrival.
Now consider a guide and forecast for your business. With updated data and “crowdsourcing” from sales representatives, a sales pipeline offers real time information that can be used to forecast revenue so business owners can make more informed decisions and catch mistakes, budget declines or underperforming sales reps before it’s too late.
Managers and sales reps can refer to their pipeline of prospects and leads to increase conversions and forecast revenue and performance.