Stand in the checkout line at any major grocery chain and you’re surrounded by print magazines. There are some that have been around for decades but you’ll also notice a fascinating new trend: Celebrities are starting their own monthly periodicals. With the success of Oprah’s “O” to a recent launch of a Facebook print magazine, print seems to continue to offer sex appeal to those who may be digitally overwhelmed.
It turns out that print isn’t dead and we have statistics to prove it.
With the news of Facebook's data being compromised, businesses are recognizing the importance of owning their client communications. To build trust with your customers, especially if they aren't trusting social media with their data, many publishers have relied on an email list. While sending emails is easy enough, another important measure is its effectiveness. So that begs the question -- just how effective is your email list?
Do you know how to measure your email list's effectiveness?
For customers who do business with an organization, 86% would prefer email over other forms of communication. Does that surprise you? It shouldn’t. Think about the last time you picked up the phone and answered a call from an unknown number? Your clients want you to communicate with them through email. So let’s talk about how to do it right. Because after all when done right, email marketing can help:
Using a CRM for email marketing allows publishers to gather statistics to measure the effectiveness of the emails and email campaigns. The data can be overwhelming if you're unsure which metrics are most important, so let’s dive in.