There are many CRM platforms of every size and shape and most of them are “customizable” to fit any business. The customization, however, can come at a high cost of time or resources while still failing to support the Publisher’s business operations. Publishers have spent 10s of millions of dollars building “custom” applications in Salesforce to support their business operations only find that they need more and the applications they built aren’t embraced by the employees.
Publishers can certainly rely on a customized CRM to help manage their customer relationships. On the other hand, they could implement a system that supports the publishing process, from the beginning to end.
Here’s why there’s a difference and what publishers should look for in a CRM.