This past weekend we had the honor of sponsoring another successful CRMA event. In attendance for LaunchPad was Mark Migilore, Senior Vice President, and below are some of his highlights and recaps from the weekend.
1. Building Brand Value
Bruce Turkel illustrated his seven rules with memorable, entertaining anecdotes and exceptionally clear and simple real world examples. Emphasis on creating a brand that makes your business more valuable regardless of who your customer is, why your brand identity is more important to your continued success than the function of the product or service your sell.
2. Reinvigorating the Spirit of Your Organization
Keynote Guest Speaker: Bob Danzig, former CEO of Hearst Newspapers, grew up in foster care, joined the Navy and was awarded a Journalism Fellowship to Stanford University, ultimately rising to the rank of CEO of Hearst at the age of 44. Bob served on the board of Hearst for 21 years, served as the Dean of the Hearst Leadership Program for 15 years, has authored 11 books and has delivered inspirational keynotes to over 1 million people, designated as a “Hall of Fame Speaker” by the National Speakers Association. Bob donates 100% of his speaking proceeds to foster care.
Bob Danzig discussed how to reinvigorate the spirit of your organization and “invite excellence” through the leadership and celebration of success
3. Maximizing Revenue & Minimizing Drama
This session dug into the evolution of employee toxicity that can cause a rise in drama and a decline in revenue.
4. Forecasting & Planning
This group discussion focused on the critical task of properly forecasting sales, budgeting expenses, planning new initiatives, creating branding opportunities, launching new events and expanding or contracting staff accordingly.
Thank you Mark for the recap and if you have further questions about the content of a session please reach out to Mark to further discuss. Mark can be reached at 214-969-7300 ext 150.
We will see all CRMA members in Houston May 20-22.
Over the past several years we have seen an increase in the digital offerings from our customers. Everyone is trying to figure out the right formula to keep their advertisers engaged and increase their dollar spend. For many years it was a lack of reporting back to the customer that was stymying re-purchases. Then once a publisher was able to get back reports to the agency or advertiser there was a disagreement between the numbers reflected by publisher versus what the agency/advertiser was showing. Today it seems that some of the offerings provided by publishers are somewhat complicated and require more creative work by the agency/advertiser. This article published today by the Wall Street Journal does a good job of breaking down Programmatic Native Ads and why technology may be the limiting factor in the quick adoption.
Link to Wall Street Journal Article